The Future of Blue
Through our Future of Blue initiative, we’re co-creating a sustainable blue economy for the long term.
In partnership with the Monterey Bay Fisheries Trust, we’re working to revitalize the fishing economy in Monterey Bay — reintroducing it as a valuable social, cultural and economic driver, and a model for other regions in California (and beyond).
To achieve this vision, we are bringing together leaders and creative thinkers across commercial (seafood/food systems), tribal, research and innovation/technology sectors to co-create a sustainable blue economy.
Monterey Bay is one of the most productive and biodiverse marine ecosystems on the planet, with a long tradition of fishing that is vital to local culture and economy. However, our working waterfronts face urgent challenges, including outdated infrastructure, market vulnerabilities, and regulatory complexities. By revitalizing infrastructure, enhancing local seafood systems, and catalyzing blue economy investments, we aim to preserve livelihoods, strengthen food security, and protect marine ecosystems—while developing a replicable model for coastal communities across California and beyond.
Community benefits include:
Support for 3 major ports and 100+ active fishing vessels
Strengthening of 25+ seafood-related businesses and port vibrancy
Protection of and potential growth in annual seafood value, including additional jobs in the marine industry
Securing a healthy and sustainable local protein source with economic co-benefits to hospitality and tourism sectors
Direct and indirect impact on thousands of local residents, visitors, and workers
For more information about this joint effort, please visit Monterey Bay Fisheries Trust’s website.
