What if California became one of the nation’s proving grounds for regenerative organic agriculture, where thriving regional food systems demonstrate how to restore our land, revitalize local economies, and improve the health and well-being of the people and communities they sustain?
That's the question driving our work at Regenerative California. We started in Monterey County, one of the nation's most productive agricultural regions, where our 68-acre Regenerate 68! Farm is demonstrating regenerative organic practices, supporting local growers, building new market relationships, and creating opportunities for education and workforce development. Along the way, we've learned something important: transforming agriculture requires more than changing practices on individual farms. It means rethinking the economic systems around them, from access to capital and markets to infrastructure, policy, and the long-term viability of farming itself.
That's why we're looking north. The North Bay offers a compelling opportunity to build on what we're learning in Monterey and accelerate change at a regional scale. With a rich agricultural heritage, innovative farmers and ranchers, strong conservation networks, engaged philanthropy, and a vibrant local food culture, the North Bay has many of the ingredients needed to demonstrate what's possible. Over the past several months, we've been connecting with regional leaders across agriculture, business, government, and philanthropy to explore a shared ambition: design, test, implement, and promote a regenerative regional food system that benefits farmers, farmworkers, communities, and the land.
Our vision isn't to reinvent the wheel or duplicate the good work already underway. It's to connect the dots by bringing people, resources, and ideas together to unlock opportunities that no single organization can advance alone. Monterey remains an essential proving ground, while the North Bay offers a complementary opportunity to demonstrate how regional collaboration can accelerate broader systems change. Our hope is that these distinct but connected efforts will help create a roadmap for regenerative agriculture across California one region at a time.